Outfit is a virtual shopping platform that aims to
empower and uplift all people through fashion.

Our flagship app, Outfit, connects people, brands and fashion experts, for personalized online virtual shopping experiences.

Outfit app on a variety of phone screens

It started as a simple solution to a problem.

In the fall of 2021, during the COVID-19 pandemic, founder Miriam Alden and the team at Brunette The Label adapted to unprecedented challenges, using virtual shopping appointments to stay connected with customers. Through this experience, we expanded Outfit Virtual Shopping, creating a deeper, more interactive shopping experience.

As we worked closely with customers and businesses, we realized companies needed more than just sales tools—they needed stronger customer support.

Today, we continue to innovate, providing AI-driven solutions that empower brands to connect with customers and refine their operations like never before. This has led to the development of Outfit Voice AI, an advanced assistant that enhances engagement, sales, and service with personalized interactions trained from expert sales staff

Woman using the Outfit app to host virtual shopping experience
The Outfit App

Virtual Shopping with Outfit

Person using the Outfit app to book shopping appointment
Create a Profile

After downloading the application, new users are able to create a profile and upload their measurements, preferences, and notes about their style.

Browse Brands & Stylists

Users can browse through tons of available brands and stylists to find the right match for their look.

Book an Appointment

Users can book an appointment in-app with their favourite brands and stylists.

Shop Comfortably

While enjoying the personal shopping appointment from the comfort of their home, Users are able to interact, ask questions, and purchase options right within the app, allowing for seamless check-outs and a unique retail experience.

Want to learn more about Outfit?